Current research: about a serious game

Here's some information on and links to two article mansucript I am proposing to be published. One is titled "A serious game: The imagery of advertisements in Poker Magazine Finland reflecting gender in online poker culture" and it is for International Journal of E-Politics 1 (2). Here's the abstract:

This article analyzes the ways in which gender is represented through an examination of online poker advertisements, specifically the 2009 volume of Poker Magazine Finland. In a typical advertisement, a male poker champion endorses the game in a carefully staged, dark and serious atmosphere connoting a battle-like quality to the game. In advertisements where women or non-professional poker players are portrayed, the mood is less serious. Male poker champions smile in carefully staged advertisements only when they are shown to be winning or when the context is explicitly comical. In analyzing these advertisements, Katharine Frith’s tripartite approach is applied. Inspired by the findings of the analysis, the engendered subculture of online poker and gender in media in general are discussed.

The other one is written in Finnish and is proposed for Pelitutkimuksen vuosikirja 2010 (the yearbook of gaming research) in Finland.  Its title translates "On the reality of a postmodern gaming man: media-ethnographical notes on poker culture", or in Finnish "Postmodernin pelimiehen todellisuudesta: Mediaetnografisia huomioita pokerikulttuurista". Here's the English summary.

The article is based on the preliminary results of an anthropological research project focusing on poker culture as well as the media ethnographical observations within the project. The project concentrates on the phenomenology of poker in online and offline worlds. Supported by the theories of postmodern cultural studies, the article presents some observations of the advetising, masculinity and meaning of money related to poker. Moreover, the mode of existence of the representations of poker culture are commented by referring to the concept of hyperreal, among others.

Again, all comments are welcomed!

The Anthropology of Online Poker: A Research Plan

Last week I posted about my future project concerning the culture of online poker, and promised to tell more about my plans. So, here is a summary of my research plan.

I'm interested in four themes of online poker culture, and the hegemonic discourses within it. The themes are 1. the players, 2. the advertising, 3. the counterforces and, finally (not really a theme) 4. a holistic ethnography.

1. The players of online poker
In studying the players I am interested in to what extent the players feel unity with other members of the online poker community and how they uphold this unity. Moreover, I am interested on how the players negotiate their playing to fit their personal historical narrative. I assume the players form a subculture that has to be adapted to each one's personal microculture. On the other hand, the players have to negotiate the status and the position of the game in the wider system of cultural meaning. How exactly this happens is something I'm going to find out.

To study the players I will interview 10 to 20 Finnish poker players, pros and amateurs. In addition to interviews about the meaning of online poker, I will practice participant observation which, in this limited sense, will mean observing players at their gaming interface and asking them to explain the flow of the game and the significances they see in the process.

2. Online poker advertising
The online poker ads seem to appeal to masculinity, sexuality, excitement and the promise of luxury. My purpose is to analyze the hegemonic discourse in advertising and reconstruct the image of an authentic poker-player in that discourse. For this I will go through various poker sites and magazines.

3. Counterforces of online poker
Online poker has evoked a lot of resistance in the media. Especially the well-being of young players is often worried after. It seems like it is characteristic to the resistance to represent players as in jeopardy and constantly on the verge of personal devastation. Thus, I want to analyze the discussion about online poker and find out about the rhetoric and the discursive means the opponents of online poker use to strengthen their arguments.

4. Holistic ethnography of online poker.
Finally, I will attempt a holistic ethnography which means a descriptive account of different infra- and superstructural elements of online poker culture/society. For this I will draw on the results of the previous three themes as well as the popular and academic literature and websites on the subject. Briefly put, I will try to write a straight and informative general description of online poker culture.

If you have anything to comment or suggest

feel absolutely free to post a comment or email me!

Pic sources: Bronislaw Malinowski here, poker table here.